How Much Did Paul Fireman Sell Reebok For? The Price Tag Of A Sportswear Icon

Paul Fireman sold Reebok to Adidas in 2005 for $3.8 billion. He personally made $800 million from the deal, which was a huge success for him. Fireman is now the Chairman of Fireman Capital Partners, a Boston-based, consumer-focused private equity firm. He started the firm in 2008 with his son Dan, who is the Managing Partner.

This sale marked a major turning point for both Reebok and Adidas. For Reebok, it meant joining forces with a larger, more established company. Adidas, on the other hand, gained a strong brand in the athletic footwear and apparel market.

The deal was a significant financial gain for Fireman, showcasing his shrewd business acumen. He’d founded Reebok in 1979, transforming the company from a small, regional brand into a global powerhouse. He built the brand around innovative footwear and a commitment to athletic performance. Reebok’s iconic “Pump” technology and sponsorship of athletes like Shaquille O’Neal and Allen Iverson further propelled its popularity.

The $3.8 billion sale price reflected Reebok’s success, but also Adidas’ strategic vision. Adidas was looking to expand its reach in the US market, and Reebok offered the perfect opportunity. The deal brought together two strong brands, creating a formidable force in the athletic footwear and apparel industry.