How Much Is Reebok Worth Now? A Look At The Brand’S Current Value

Reebok was acquired by Authentic Brands Group for $2.46 billion in 2022. This deal marked a significant turning point for Reebok, as the company aimed to re-establish its presence in team sports following its departure from Adidas.

This acquisition signifies a new chapter for Reebok, with a focus on rebuilding its reputation in the sports arena. The $2.46 billion price tag reflects the brand’s enduring appeal and potential for future growth. Authentic Brands Group, known for its expertise in managing and revitalizing iconic brands, is well-positioned to guide Reebok’s resurgence.

While the exact current valuation of Reebok is not publicly available, the acquisition price provides a strong indication of its value. The company’s renewed focus on team sports and its collaboration with Authentic Brands Group are expected to contribute to its future success and further solidify its position in the athletic footwear market.