Is Hurley Still Owned By Nike? A Look At The Brand’S Ownership

Hurley, founded in 1979, was initially a distributor for Billabong clothing in the United States. Nike acquired Hurley in 2002 for an undisclosed price, demonstrating their commitment to expanding their reach in the surf and lifestyle market. However, Nike sold Hurley to Bluestar Alliance LLC in 2019 for an undisclosed price. This move signaled a shift in Nike’s strategic focus, allowing them to prioritize other areas of their business.

Since the acquisition by Bluestar Alliance, Hurley continues to operate independently, maintaining its strong brand identity and its dedication to surf culture. Hurley has a rich history and a loyal customer base that it continues to cultivate and expand under its new ownership. Although Hurley is no longer part of the Nike portfolio, its legacy as a popular surf brand remains intact. Bluestar Alliance is known for managing a diverse collection of brands, including Rebecca Minkoff, Jones New York, and Brooks Brothers. With their expertise in brand management, Hurley is well-positioned to continue to thrive in the competitive apparel market.