Who Founded Pink Taco? The Story Behind The Iconic Restaurant

Pink Taco was founded in 1999 by Harry Morton in Las Vegas, Nevada. The first location opened inside the Hard Rock Hotel & Cafe. Harry was inspired by the lively street food culture of Mexico and wanted to create a restaurant that offered a unique dining experience.

Harry Morton, a member of the famous Morton’s Steakhouse family, saw a gap in the market for casual Mexican food. He wanted to create a place that was both fun and affordable, with a menu that featured classic Mexican dishes with a modern twist. Pink Taco quickly gained popularity for its signature tacos, which were served on pink tortillas.

Pink Taco also incorporated a vibrant atmosphere, with its iconic pink walls and neon signs. Harry’s vision was to create a place where people could come to enjoy good food and good times. The restaurant quickly became a favorite among locals and tourists alike. Pink Taco’s success can be attributed to its unique concept and its founder’s vision. Harry Morton’s dedication to creating a fun and vibrant dining experience, coupled with his family’s legacy in the restaurant industry, led to the creation of a beloved restaurant chain.