Who Is The Ceo Of Burton China? Leading The Brand In Asia

Craig Smith is the chief executive of Burton China, a leading snowboarding company operating in the region.

Craig Smith, a seasoned executive with extensive experience in the sports and apparel industry, is a strong advocate for Burton’s presence in China. He believes that the Chinese market offers immense potential for growth and expansion, particularly in the snowboarding and winter sports sector.

Smith’s leadership has been instrumental in guiding Burton’s operations in China. Under his direction, the company has successfully established a strong foothold in the market, building a loyal customer base and expanding its retail presence. Smith’s commitment to promoting snowboarding and winter sports in China has also been commendable, as he actively engages in community initiatives and supports local talent development.

He is a firm believer in the power of collaboration and has forged strategic partnerships with key stakeholders in the Chinese sports industry. His efforts to foster a positive and inclusive environment for snowboarding have been widely recognized, and his contributions to the growth and development of the sport in China are significant.