Who Owns Most Of Reebok? The Surprising Answer

Authentic Brands Group now owns Reebok. On August 12, 2021, Adidas announced they were selling Reebok to Authentic Brands Group for at least $2.5 billion. The deal was finalized on March 1, 2022.

This acquisition marks a significant change for Reebok. Authentic Brands Group is a company that specializes in acquiring and managing brands. They own a diverse portfolio of brands, including Forever 21, Juicy Couture, Brooks Brothers, and Aéropostale. This acquisition brings Reebok into a new family of brands, and the company is likely to see some changes as a result. The new ownership may lead to a shift in Reebok’s marketing strategies and product offerings as Authentic Brands Group aims to revitalize the brand.

Reebok has a rich history, and Authentic Brands Group has the potential to help the brand reach new heights. With its new owner, Reebok may be poised for a comeback.